The Silver Lining During Unexpected Inflation

A true investment is successful when we meet the most important life goal for ourselves, our families and even the world at large, therefore investing wisely is crucial for financial growth and stability diversification. Careful consideration of individual investment goals are key which includes gold or any other asset in an investment strategy.

An interesting observation made is that gold stood out as a superior choice for young Indians who seek long-term wealth preservation and consistent returns, compared to other investment options such as stocks and real estate.

Stable & Secure:

Gold is often considered a popular hedge against inflation due to its historical performance and characteristics. Unlike stocks, which are subject to market volatility, gold’s value has withstood the test of time. The universally recognised metal gold is a store of value for thousands of years. It has been used as a medium of exchange and a measure of wealth across different civilizations. It serves as a haven asset, preserving wealth during periods of economic downturns and inflation. Gold has a proven track record of maintaining its value over the long term.

Diversify in various options:

Physical gold: Investing in the physical forms of bars, coins, or jewellery to be held personally or stored in a secure facility. C. Krishniah Chetty Group of Jewellers offer 24kt Special Minted Gold Coins with Gandaberunda motif, Margosa gold coin and Mysore palace coins. Also available are the 24kt or 22kt Lakshmi coins, which can be traded with relative ease. Keep in mind that owning physical gold requires storage and insurance costs. Physical Gold can be quickly and conveniently sold or traded.

The Rate Protection Plan™: Buying jewellery under this programme from C. Krishniah Chetty Group of Jewellers protects gold value against rising or falling prices for gold, silver, diamonds and or platinum. Once enrolled for 11 months start saving from Rs.500/- or more per instalment with no upper limit. Get an automatic “averaged” rate for your gold, silver, diamond and platinum jewellery. If you have the additional cash flow or see rates dip pay a higher instalment when you wish, this is a Flexi-option at your comfort. Enrol in multiple plans for different members of your family. Choose to pay monthly or as one-time payments. Get additional benefits on your birthdays and anniversaries. Gain to choose the lower: either the average rate or the current prevailing rate, on maturity, making it a reliable store of wealth and a solid long-term investment option.


A risk-free way to book gold or silver from the comfort of your home. You decide if you want to hold your gold in paper form and could one day need to convert it into physical gold jewellery all within 11 months. Thereby benefit from purchasing at lower prices between booking or purchase rates or cancel your booking at any time at the prevailing rate within 11 months.

Ethical Transactions:

Investing in gold can be straightforward with minimal effort and the expertise you always get from the Relationship Managers at C. Krishniah Chetty Group of Jewellers. Unlike stocks, gold does not require continuous monitoring or complex financial analysis. It offers a lower risk profile, making it an ideal option for those seeking stability and consistent returns.

The Hereditary Lineage:

Especially Indian hold great cultural significance and sentimental values, deeply ingrained in traditions and festivals like Dhanteras, Akshaya Tritiya, Diwali, Navaratri and Dussehra. Besides gold is gifted during weddings and family functions. Therefore, investing in gold has not only aligned with cultural values but also provided an emotional connection to wealth preservation and heritage. This tangible nature of gold as a physical asset is not only appealing but also creates a sense of ownership and security for the younger generation.

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